Before us stands a remarkable example of a richly decorated facade in Neo-Romanesque style with Art Nouveau elements. The main focal point is the semicircular arch of the central second-floor window, framed with exquisite terracotta carvings. The facade surface is finished in warm terracotta tones and covered with geometric ornaments featuring diamond motifs and intertwining patterns.
The facade is distinguished by its pronounced texture and multilayered architectural composition. The inscription "PRUDENTIAL" on the frieze below the arch indicates the building's connection to the heritage of the Prudential Insurance Company, known for its impressive architectural solutions. The detailing of the ornament is impressive: each decorative element is meticulously crafted, creating an effect of luxurious stone lacework.
The upper part of the facade is adorned with rhythmically arranged vertical elements, most likely pilasters with decorative capitals, creating a clear rhythm and emphasizing the verticality of the composition. The lower level features an entrance portal, also executed in a style consistent with the upper part of the building. The combination of architectural details, rich decoration, and expressive proportions creates an exemplary specimen of monumental urban architecture from the turn of the 19th-20th centuries.