Art deco, at the same time white/motley

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Historic Schlitz Brewery Façade: Industrial Architecture with Branded Symbolism

#1057. Historic Schlitz Brewery Façade: Industrial Architecture with Branded Symbolism

The image displays a historic building façade with distinctive elements of early 20th century industrial architecture. The central element of the composition is the relief logo of the Schlitz brewery, featuring a globe with a ribbon wrapped around it bearing the inscription "The Beer That Made Milwaukee Famous." The logo is crafted from terracotta material and placed in a circular niche with decorative brick framing.

The façade demonstrates a masterful combination of red brick and yellow brickwork, creating a rhythmic and expressive pattern. The upper part of the façade is adorned with a decorative brick frieze featuring geometric ornaments and openwork elements. The architectural composition is complemented by elegant white column capitals that contrast with the main color scheme, adding elegance to the façade.

The alternating textures and materials—glazed brick, decorative terracotta, and stone elements—give the composition special expressiveness. This is a typical example of industrial architecture from the golden age of American brewing, where commercial branding is organically integrated into the architectural solution of the building, demonstrating the manufacturer's brand identity through monumental architectural forms.

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